Beck Ag

Change Behaviors

Do you have the right mix of organizational learning strategy? And does micro-learning make sense for your team?

A recent Beck Ag study of around 365 ag professionals shared that respondents were generally neutral on the type of training they preferred with a trend toward virtual. Read More >


Real Results

Power of Experience-Sharing Has Proven Valuable in Animal Nutrition

Dr. Steven Lerner, Global Director, Scientific Affairs and Marketing

Chr. Hansen, an international company specializing in microbials and probiotics, has partnered with Beck Ag for the past 3 years to allow U.S. producers and nutritionists to learn more about the value of probiotics in cattle. Read More >


The Right Mix

The trendy space of digital “impressions” and “clicks” takes a hit.

Digital advertising has been the buzz for several years. A recent article about two of the largest digital advertisers in the world cutting their digital spend by over 50% caught our attention. What can we take away and learn from it? “In my previous roles, leading marketing efforts for two leading ag companies, we jumped on the trend of digital, but I’m now a firm believer in re-evaluating and making sure we have a balanced mix and targeting our marketing with purpose by segment,” said Dave Korbelik, VP Go-To-Market Solutions at Beck Ag. Read More >


Survey Reveals Value for Ag

NEWSCrop and livestock producers and those who serve and support the production industry may look online for connection. But it can be hard to “talk business” in front of those who don’t understand agriculture. There’s a lot of internet pushback. Read More >


3 Big Decisions

NEWSBeck Ag, a leader in facilitating ag business conversations, is inviting producers and others in agriculture to participate in a free educational Experience Exchange Panel focused on three major trends in agriculture:

  1. Land ownership changes
  2. Use of precision and decision tools that generate “big data”
  3. Transitioning farm leadership to the next generation

Read More >


Long Term Relationships

We’ve known for years that it’s better to keep a good client than to have to continually look for new ones. Turnover costs money. And this is a two way street. Long term clients typically stand to experience more value as they stay. What are you doing to keep those good clients? Read More >


Bridging Generations

There’s not just one generation gap these days. There are four. For the first time in history, we have four generations in the work place at the same time. And this is not all that rare on the family farm. It’s probably rare not to have multiple generations represented on a farm. Read More >


Sharing FARMLAND

This week we’re launching our I AM FARMLAND group to build a community of ag advocates. Read our news release here: I AM FARMLAND

In addition to the news release, I wrote more about the initiative HERE.

If you’re already in the loop and want to sign up, JOIN US.

 


Speaking for Ag

Hey agriculture, we’ve got a lot of work ahead of us. As the dynamics of our population have changed and fewer farmers are feeding more people, naturally those non-farming people are getting further and further from their understanding of agriculture. Read More >


Online Privacy

A couple weeks ago we shared the thoughts and research that led to the creation of BeckAgConnects, an online community for those who produce our food and fiber. We wanted to make sure this site was different. The goal is a place for farmers and others involved in production agriculture to connect and talk business, without the criticism that can come from consumers or non ag audiences. Read More >