A recent Beck Ag study of around 365 ag professionals shared that respondents were generally neutral on the type of training they preferred with a trend toward virtual. Read More >
Dr. Steven Lerner, Global Director, Scientific Affairs and Marketing
Chr. Hansen, an international company specializing in microbials and probiotics, has partnered with Beck Ag for the past 3 years to allow U.S. producers and nutritionists to learn more about the value of probiotics in cattle. Read More >
Digital advertising has been the buzz for several years. A recent article about two of the largest digital advertisers in the world cutting their digital spend by over 50% caught our attention. What can we take away and learn from it? “In my previous roles, leading marketing efforts for two leading ag companies, we jumped on the trend of digital, but I’m now a firm believer in re-evaluating and making sure we have a balanced mix and targeting our marketing with purpose by segment,” said Dave Korbelik, VP Go-To-Market Solutions at Beck Ag. Read More >
How do you know that your marketing plan has done it’s job?
There are all sorts of things to measure. As business gets more competitive, ultimately, demands from senior management are going to include measuring what is most likely to turn a prospect into a customer. Read More >
Marketing is a journey, from awareness to familiarity to intrigue. Those typically happen before you get to the point where a potential customer wants to know more….before they investigate, consider and decide. Read More >
If you’re in sales, you know there’s always limited time to do what you need to do in order to make your numbers. Doing sales well is about allocating your time to the proper 20 percent, if you consider the 80/20 rule. Are you spending most of your time getting to know and understanding the motivations of your best prospects? And how do you know who your best prospects are? Read More >
This past week I’ve been totally on the road meeting with new clients. I finally have had time to review comments and information from our company meeting which included transcripts we have from our client panel discussion. This quote from Doug Griffin, president of New Solutions Consulting Group, stood out: Read More >
In the social media space, we hear a lot about the importance of listening. If you’re a company on social media, the job is not just to fire off posts, but also to pull up a chair and pay attention to what people are saying. Listening has always been important in experiential marketing and in your relationship with customers. Social media just reinforces that. Read More >
Beck Ag is announcing this year’s scholarship winners: Kyle Kassel from Emmetsburg, Iowa, Travis Koester from Wadesville, Indiana and Caitlyn Ochsner from Kersey, Colorado.
Trust is inversely proportionate to self-interest. That’s a line that we heard recently as Dr. Scott Downey from Purdue spoke to the Beck Ag Company meeting.
When you put your interest aside and focus on the other party in a transaction, be it personal or business, you have the ability to build trust. And Downey also suggested that self-interest is displayed by talking and not listening. Read More >