WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations is expanding its new business acquisition efforts and its market intelligence competency through the promotion of Kari Spaan to vice president of business development, and Monica Phillips to vice president of strategic intelligence.
“Beck Ag is extremely pleased to have both Kari and Monica on our team for a number of years and now in their important new roles. Kari’s past experience with our company, plus her work experience prior to Beck Ag, warrants this increase in responsibility for new business development,” said Stephanie Liska, president and CEO of Beck Ag. “Monica has been relentlessly driving Beck Ag’s expansion in strategic intelligence (AG IQ®), and we anticipate our clients to exponentially increase their use of this best-in-class competency area over the next several years.”
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Execution; Market Insight and Research; Market Instruction and Education; Market Influence; and, Market Intelligence.
As vice president for business development, Spaan will be responsible for identifying, and making initial contact with, prospective new Beck Ag clients. Originally from South Dakota, she received both a Bachelors and Masters of Science degree from South Dakota State. Prior to joining Beck Ag, Spaan exercised her entrepreneurial spirit by launching one business, purchasing and growing a second business, and operating a successful network marketing operation for 15 years. She originated a business measuring body composition (ribeye, backfat and marbling) in live cattle and pigs via ultrasound, to identify highly inheritable traits that are used as predictors of overall meat quality, and to breed and raise consumer preferred animals.
In her new role, Phillips will be responsible for leading all aspects of the AG IQ® business unit including vision, strategy, business development and operations. This unit will assist Beck Ag clients leverage customer intelligence and data driven marketing to efficiently and effectively build customer relationships, predict customer behaviors, increase profits and grow market share. Her previous experience included marketing and product management positions at three of the largest agricultural companies in the U.S.: Monsanto, Syngenta and DuPont Pioneer (DowDupont). An Iowa native, Phillips obtained both an undergraduate degree in agronomy and plant pathology minor, and an MBA in marketing from Iowa State University.