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Latest Beck Ag Brief Complete

Forecasted grower budget intentions are a critical planning assumption for crop input manufacturers, distributors, and retailers. Even small year-over-year swings in budget intent within a category, positive or negative, can have dramatic influences on production/supply, logistics, marketing effectiveness, the nature of customer(s) relationships, organization/sales team/sales person revenue performance, and ultimately the bottom line. Read More >


Sheila O’Dea and Robert Weaver Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable go-to-market solutions for agriculture companies and organizations, is expanding its market insight and strategic intelligence competencies with the hiring of Sheila O’Dea as vice president of Go-To-Market Solutions, Ag IQ and Robert Weaver as vice president of Ag Insight. Read More >


Learning Lessons: Social Media Campaigns in Ag

Producers and those in the channel are learning and making decisions every day using their preferred mediums. A strong go-to-market strategy must include multiple tactics that work across mediums to move decision-makers and influencers from awareness to adoption as quickly as possible. As social and mobile capabilities increase, so does the use of these platforms by decision-makers in our industry to get the information they need. Smart phones have changed the flow of information, and we all know that most folks in the ag industry have some sort of social media account. In fact, 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. Read More >



The Jacket

It doesn’t fit anymore, but I still have it. It is faded a bit and my kids have tried it on. All the pins are still in place. It has been almost 35 years since I’ve worn it. That jacket, in that box in our basement, has more memories and more learning than all of my other high school classes combined. Read More >


Jay Kelley Named New Beck Ag President and Investor

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately. Read More >


Beck Ag Promotes Spaan and Phillips

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations is expanding its new business acquisition efforts and its market intelligence competency through the promotion of Kari Spaan to vice president of business development, and Monica Phillips to vice president of strategic intelligence. Read More >


Mindy Oberly, Sonny Dasari Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari. Read More >


Just-In-Time Learning

Are you providing the learning solutions and opportunities when and where it’s needed?

 
With continuous changes in our industry it is imperative that our teams continue to have the appropriate knowledge, training and skills. Keeping not only your sales team, but ultimately your customers, armed with the most up-to-date knowledge, when and where they need it can be challenging.
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Knowing Your Customer

Do you know the field, herd, or operation better than the farmer or producer?

 

Are customers viewed as resources to be “harvested” or are they people looking for certain kinds of interactions and relationships?

It’s happening. With today’s information and technology, we are getting to know the fields better than we know the farmer, the animals better than the producer and the data just keeps coming in.
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