A Go-to-Market strategy that begins with data has better return-on-investment and return-on-time.
The ag industry today is flooded with data and, as an industry, we have the risk of knowing the field or the livestock better than we know and understand the farmer. Today’s agri-marketing and sales efforts need to be more effective and more efficient with the dollars spent and the time invested. Knowing and understanding the influencers and decision makers can help customize conversations and accelerate behavior change. One of the key things you not only can expect, but should demand, from a marketing partner is their understanding, knowledge and ability to engage influencers and end-users in your market space. In short, it’s imperative they have the data and the ability to help create and drive strategy. Read More >