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Jay Kelley Named New Beck Ag President and Investor

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately.

“Since joining Beck Ag in 2014, Jay’s leadership, vast experience and proven expertise have been universally recognized by his clients,” said Stephanie Liska, CEO of Beck Ag. “Jay’s agricultural upbringing and experience perfectly complements the tremendously talented team members Beck Ag has across America.”

In his role as president, Kelley will work closely with Beck Ag’s Go-To-Market Solutions Teams as well as clients to understand market needs and assist in designing strategic solutions supported by Beck Ag’s AG IQ® customer intelligence. He will also help identify and assemble implementation teams with the required expertise to deliver measurable return-on-time and -investment for clients. In addition, Kelley will oversee innovation efforts within Beck Ag, uncovering and evaluating new go-to-market solutions for Beck Ag to deliver value to clients.

Prior to joining Beck Ag, Kelley led business development and implementation activities for Agri Business Group (ABG), then subsequently Adayana Agribusiness Group. In this role, he worked closely with clients to design strategies and initiatives that supported those client’s growth objectives. The supporting concepts ranged from strategy development and marketing planning to learning development and technology solutions. Kelley worked with clients in nearly all segments of the agriculture industry, from the boardroom to the field. His passion for agriculture was a direct result of being raised on a family farm in Illinois. Like many others in agriculture, he appreciates the rewards and challenges that come with being involved with production agriculture.

Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Execution; Market Insight and Research; Market Instruction and Education; Market Influence; and, Market Intelligence.

“Beck Ag is entering a period of unprecedented growth despite ongoing corporate agricultural industry consolidation and brand shifts,” said Beck Ag Board Chairman and Founder John Finegan. “Jay’s understanding of the agriculture industry and his leadership will greatly assist with our ability to continue to expand in future years.”


Beck Ag Promotes Spaan and Phillips

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations is expanding its new business acquisition efforts and its market intelligence competency through the promotion of Kari Spaan to vice president of business development, and Monica Phillips to vice president of strategic intelligence. Read More >


Mindy Oberly, Sonny Dasari Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari. Read More >


Just-In-Time Learning

Are you providing the learning solutions and opportunities when and where it’s needed?

 
With continuous changes in our industry it is imperative that our teams continue to have the appropriate knowledge, training and skills. Keeping not only your sales team, but ultimately your customers, armed with the most up-to-date knowledge, when and where they need it can be challenging.
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Knowing Your Customer

Do you know the field, herd, or operation better than the farmer or producer?

 

Are customers viewed as resources to be “harvested” or are they people looking for certain kinds of interactions and relationships?

It’s happening. With today’s information and technology, we are getting to know the fields better than we know the farmer, the animals better than the producer and the data just keeps coming in.
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Beck Ag Expands Leadership Team

Beck Ag is expanding its Leadership Team with the addition of an agriculture sales, marketing and training communications veteran, Dave Dell. Dell is joining Beck Ag as vice president for Go-To-Market Solutions.
Read More >


Beck Ag Expands Board of Directors

Beck Ag is expanding its Board of Directors with the addition of a well-known communications veteran Hugh Whaley. Assuming an equity position in Beck Ag, Whaley has been appointed to the company’s Board of Directors effective September 1. Read More >


NAMA Award of Excellence

Dave Korbelik, VP of Go-to-Market Solutions for Beck Ag receives the 2017 NAMA Professional Development Award of Excellence for his work with Multimin USA.
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Happy Birthday Beck Ag

Beck Ag celebrates its 20-year anniversary in 2017. According to the U.S. Bureau of Labor Statistics, only about 20 percent of all companies make it to their 20th birthday, so we’re proud to have made it this far. While the company has a support office in Wayne, Nebraska most of the 120 team members are virtual. Read More >


Customer Intelligence with AgIQ®

Recent Insights gained on Communication Preferences from 7,000+ Customers

Do you know how your customers and prospective customers prefer to be communicated with? Often times we can take a cookie cutter approach to our marketing efforts by blasting out emails or sending direct mail. But how much more effective would your marketing dollars be if you knew how your customers preferred to receive communication? Read More >