News

Customer Votes Matter

When a customer has a complaintIn the social media space, we hear a lot about the importance of listening. If you’re a company on social media, the job is not just to fire off posts, but also to pull up a chair and pay attention to what people are saying. Listening has always been important in experiential marketing and in your relationship with customers. Social media just reinforces that. Read More >


Our Scholars

NEWSBeck Ag is announcing this year’s scholarship winners: ┬áKyle Kassel from Emmetsburg, Iowa, Travis Koester from Wadesville, Indiana and Caitlyn Ochsner from Kersey, Colorado.

 

 

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Trust

TRUSTTrust is inversely proportionate to self-interest. That’s a line that we heard recently as Dr. Scott Downey from Purdue spoke to the Beck Ag Company meeting.

When you put your interest aside and focus on the other party in a transaction, be it personal or business, you have the ability to build trust. And Downey also suggested that self-interest is displayed by talking and not listening. Read More >


Strategy and Execution

imagesMarketing is big and wide. It’s so many things. And often times when we think about marketing from the perspective of the customer, we’re focused on the tactical piece. Unless it’s really off base. Recently in one day’s mail I received three different advertising post cards that made me wonder if these marketers had any strategy at all behind their tactics. Clearly I was not in the target demographic for any of the three products. Read More >


Sixteen

Sixteen was the magic number on Friday as I drove from the National Agri-Marketing Association conference in Kansas City to Omaha. I saw sixteen people in the field – with soil finishers, anhydrous tanks and planters. Spring is here. Read More >


The Right Prescription

When you go to the doctor – especially if you have mysterious symptoms – you want assurance your doctor has a great deal of experience, stays up on the latest medical information, and has access to specialists who are very good at what they do. Read More >


Survey Reveals Value for Ag

NEWSCrop and livestock producers and those who serve and support the production industry may look online for connection. But it can be hard to “talk business” in front of those who don’t understand agriculture. There’s a lot of internet pushback. Read More >


3 Big Decisions

NEWSBeck Ag, a leader in facilitating ag business conversations, is inviting producers and others in agriculture to participate in a free educational Experience Exchange Panel focused on three major trends in agriculture:

  1. Land ownership changes
  2. Use of precision and decision tools that generate “big data”
  3. Transitioning farm leadership to the next generation

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Change is Tough

As humans, we’re hard-wired to want things to stay the same. We want our comfortable clothes and our comfortable environments. Depending on how engrained you are, and whether you’re holding the remote, you may not even want to change the channel. Read More >


Solutions during Challenge

The way we’re feeling in parts of the Midwest today from the weather threat isn’t all that different from how the agricultural economy feels these days. Forecasters are predicting large amounts of snow and wind. Batten down the hatches. Go to the grocery store. Read More >