Problem:                      

Our client needed help understanding the needs of their target market.

In the midst of an increasingly competitive marketplace, one of our clients was looking for a way to better understand the marketplace need for their on-farm grain storage product. They needed to tap into their prospects’ perceptions, behaviors, motivations and expectations in order to most effectively market their solution.

Our Solution:

One-on-one conversations garner meaningful customer research.

To help them gain some valuable insight, Beck Ag’s market specialists facilitated one-on-one conversations with prospective buyers in the client’s target market, focusing on capturing specific information relative to brand market share, storage capacity, decision influences and purchase intentions for their on-farm storage needs.

Result:

Our client was able to confidently make strategic business decisions.

Our specialists conducted more than 1,200 telephone conversations with prospects within the client’s targeted geography. Through these conversations, we were able to deliver timely, in-depth market insight to our client, providing them  a more solid understanding of the factors influencing behaviors and preferences. Based upon the meaningful research we provided, they were able to make critical business decisions with confidence.