Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari.
Oberly joins Beck Ag from the National Association of Farm Broadcasting (NAFB) and will serve in the role of Account Partner. Following 16 years in the software development arena, Dasari joins as Beck Ag’s Intelligence Solutions Architect.
“We are thrilled to add these two talented professionals to our Beck Ag team,” said Beck Ag President and CEO Stephanie Liska. “Mindy and Sonny will strengthen our abilities to provide ‘excellence in execution’ for all client strategies.”
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Execution; AgInsight and Research; Market Instruction and Education; Market Influence; and, Market Intelligence.
Oberly’s responsibilities at Beck Ag will include supporting the Go-to-Market Solutions teams and managing client relationships. She brings an extensive background in account management, working on several leading agricultural companies in her 20-plus year career. While at NAFB, she directed association research projects and communications.
Oberly previously held account management positions at McCormick Company, where she managed and directed the DuPont Crop Protection account for seven plus years, and Valentine Radford. She is an alumnus of Michigan State University with a degree in Agricultural and Natural Resources Communications. Oberly is active in the National Agri-Marketing Association.
As Beck Ag’s Intelligence Solutions Architect, Dasari’s primary responsibilities will include leading the technical implementation of a new data management software system, leading SQL development to enable full implementation of Beck Ag’s market intelligence competency area (AG IQ), and providing measurable and scalable analytic solutions to meet client needs.
Prior to joining Beck Ag, Dasari had accumulated experience in software development in areas involving database, business intelligence, data warehousing, reporting, desktop and web development for various companies including AgData.