Team

The Beck Ag Team

Our diverse team of ag professionals is located throughout the U.S., but we all have one thing in common: we want to improve the business results of our ag clients and their customers. Our goal is to be a powerful extension of your team, and we can do this because we understand the ag marketplace and we’re deeply passionate about its success. Meet our team of ag professionals:



John Finegan

Founder

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Stephanie Liska

President/CEO

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Vernon Benes

Vice President
Go-To-Market Solutions

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John has more than 30 years of Ag-related sales, marketing, technical and management experience cultivated at Chevron Chemical Company, Valent U.S.A. and for over 20 years now, Beck Ag. John partnered with Charlie Beck in 1996 to form Beck Ag and provide agriculture professionals the opportunity to share experiences, learn from each other and gain access to industry and subject matter experts.

John graduated from Penn State University with a bachelor’s degree in Horticulture. He has also completed the University of Chicago’s Marketing Management Curriculum and Northwestern University’s Kellogg Management Institute. His trade association involvement includes a term as President of the Delaware No-Till Council, Vice President Delmarva Ag Chem Association, as well as memberships in the National AgriMarketing Assoc., The Word of Mouth Marketing Association, the American Seed Trade Association, the American Marketing Association and various commodity trade associations.

John has served on the National Agri-Marketing Association (NAMA) Board and was the recipient of the NAMA’s “Ag Communicator of the Year” award for the year 2000 and “Dilworth Award for Innovation” in 2002.

He is past President of the Sacramento Chapter of EO (Entrepreneurs Organization) and remains an active member in this global organization of entrepreneurial business owners.

John serves on the Board of Directors of Capital Public Radio, the YMCA of Superior California and is a Founding Partner of Social Venture Partners of Sacramento.  He sits on the Board of STAND UP and is an Advisory Board member of Sustainable Conservation.  John also was a founder of the San Juan Education Foundation and remains on the organization’s board.

He also serves on the Board of Directors of The Positive Coaching Alliance which is dedicated to “transforming youth sports so sports can transform youth” and has coached youth baseball and soccer for over 15 years.


Stephanie graduated from Iowa State University with a Degree in Public Service and Administration in Agriculture. She came to Beck Ag with a family farm background and more than 20 years of successful experience in sales and sales management experience with American Cyanamid. Just prior to joining Beck Ag, she worked with Agri Business Group consulting with various organizations improving their organizational learning strategies.

Stephanie is instrumental in providing the actions required to support Beck Ag’s long-term vision while at the same time keeping the organization’s short-term focus on delivering the best value for Beck Ag’s clients and their customers. To achieve the delivery of this exceptional value, she also focuses on the selection and development of Beck Ag’s highly motivated team of professionals. Stephanie describes her passion and her mission in this area as developing people towards exceptional performance.

Stephanie is proud of the Beck Ag team which is a culmination of talent, passion and diversity. She says, “This synergy of talents combined with the unique Beck Ag services, enables us to approach each customer’s requirements from a unique perspective and deliver a customized solution that will impact business results.”


Vernon has been with Beck Ag for more than 12 years and involved in the industry for more than 30. He has been successful in sales and marketing management positions for Northrup King Co., Sandoz Crop Protection, BASF, DEKALB and Monsanto before joining Beck Ag. During the time he was with DEKALB Genetics Corp., he was responsible for the launch of Roundup Ready® Corn for the U.S.

Vernon’s family farm background and deep understanding of the seed, row crop and chemical industry are valuable assets to Beck Ag and our clients. Vernon is responsible for developing effective Peer Experience word-of-mouth marketing strategies that meet our sponsoring clients objectives and provide value for those who participate in Beck Ag programs.

“Whether apple growers, soybean farmers, golf course superintendents or veterinarians, participants in Beck Ag’s educational programs learn through sharing experiences with their peers,” says Vernon. “This experience enables them to move from awareness of a product or technology to adoption and increased usage.”

Vernon graduated from University of Nebraska with a bachelor’s degree in Agriculture Education. He is an active member of NAMA, ASTA, Knights of Columbus, TeamMates and Youth Sports Leader.


Jay Kelley

Vice President
Go-To-Market Solutions

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Dave Korbelik

Vice President
Go-To-Market Solutions

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Beth Lutter

Director of Optimization—Process and Content

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Jay Kelley’s entire career to date has been in the agriculture industry, helping organizations identify and pursue opportunities that drive internal and external growth.

Before joining Beck Ag, Jay was with Agri Business Group (ABG) / Adayana Agribusiness Group. In his more than 7 years with the organization, Jay lead business development activities with clients to develop strategies and tactics that enabled their organizations to learn, grow and make decisions, and also facilitated a variety of discussions for clients, including strategy development, marketing planning, sales training and account management.

Since joining Beck Ag, Jay’s main focus is helping clients solve problems. “I enjoy helping clients design a strategy for how to overcome a challenge or solve a problem, but I love the fact that our team can then implement that strategy for the client and measure the positive impact of putting the plan in action.” Jay graduated from the University of Illinois, majoring in Agribusiness Markets and Management with an International Marketing minor.

He and his wife reside in Iowa with their two girls, and enjoy their opportunities to be part of their family farming operations in Illinois and Nebraska.


Dave has deep roots in Agriculture being born and raised on his family’s farming, ranching and retail operation in Colorado.  Dave brings 20 years of combined public sector and private industry experience including valuable experiences in executive level leadership.

Dave focused 13 years of his career in sales and marketing in the animal health industry.   In his marketing roles, Dave successfully led portfolios of offerings which included taking products to leadership positions in both dollars and sales volume.  He  directed both U.S. based and global teams where in many examples pace setting growth in both sales and profitability were delivered.

Dave believes that the best value is delivered to Beck Ag clients when a trusted partnership is developed.  With a listen first and often philosophy, he takes a pro-active approach to working with Beck Ag clients by diving in to help identify opportunities and overcome obstacles. “Agriculture is truly my passion.  I cannot order a steak in a restaurant without having a conversation with the waiter about agriculture.”, says Dave, “Beck Ag gives me the opportunity to not only help industry leading Ag clients, but to help clients outside of Ag as well.  We are growing our clients’ business while helping improve their end customer’s businesses and lives as well.”  He admits, “It may sound a bit lofty, but together with our clients we are improving agriculture and the world through the power of shared experiences.”

Dave is a graduate of Colorado State University.  He currently serves as the editor of the national publication, Sickle &  Sheaf, of Alpha Gamma Rho Fraternity and was previously named a “Brother of the Century”.  He is also a member of NAMA, NCBA, and he volunteers with organizations like 4-H, FFA, his Church and helps coach many of his five children’s sports teams.


Beth graduated from Iowa State University with a degree in Journalism and Mass Communications and an Agronomy minor. Prior to Beck Ag, Beth worked at Paradowski Creative in St. Louis managing their Monsanto accounts and then for AGP doing HR and communications. Beth brings a strong passion for agriculture and servant leadership to Beck ag. In her current position, she leads Beck Ag’s team of project managers, designers, writers and moderators. In this role, she’s focused on the continuous improvement and support of Beck Ag’s processes, people and profitability. When not working for Beck Ag, Beth is with her three children and working on her family’s corn and soybean operation in Northeast Nebraska.


Keith Nicholson

Director of Optimization—Market Contact

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Kim Nicholson

Business Development Lead

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Monica Patterson-Phillips

Director of Strategic Intelligence

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Keith brings to Beck Ag experience from the ag retail sector and has a broad background in production agriculture from the South and the Midwest. His positions have included responsibilities for sales and marketing of crop protection products, seed and various services. His educational background includes a degree in Agronomy from Purdue University.

Keith’s primary role is identifying opportunities for Beck Ag clients to realize the full value and benefit from word-of-mouth marketing. He also leads the Beck Ag team with a strong market research background. Over the years, Keith has consulted with hundreds of growers, dealers, and other ag professionals. His experience ranges from ag suppliers in New York to apple growers in Washington (and most places in between).

Regarding his career with Beck Ag, Keith says, “I enjoy working with an organization like Beck Ag, who is bringing new life and value to the marketing concept. When clients and prospects started calling me asking how they could use a Beck Ag program, I know we were adding value to their business.”


Kim grew up in the heart of the Midwest in Indiana and post her graduation from Purdue University has dedicated over 25 years to the agribusiness and specialty chemical industries. She has proven experience in the areas of brand development, sales leadership, strategic planning, general management and operations.

In 2009 Kim co-founded NFocus Partners LLC, a management consulting firm serving startup and emerging stage companies. Kim also founded the NFocus Forums for Agribusiness a unique customer interaction experience for agribusiness.

Prior to NFocus, Kim served as President of the Consumer Products division of Chemtura Corporation where she managed the global enterprise consisting of 900 employees and 5 dedicated manufacturing facilities. Before joining Chemtura, Kim held the position of VP of Sales and Marketing of Nutra-Park, Inc. where she developed and executed the comprehensive sales and marketing plan for the launch of the company’s product portfolio and designed an innovative “grower to grocer” revenue strategy. Prior to Nutra-Park, Inc. Kim served as Director of Global Supply Chain and National Sales Manager for BASF. Kim began her career with American Cyanamid’s crop protection division where she held a number of sales and marketing roles with increasing levels of responsibility for market and brand development, including the launch of two brands and revitalization of two others.

When not working for Beck Ag, Kim spends time with her husband at their home in Georgia. Kim has a daughter who recently started her career as a Marketing Coordinator and a son who attends college at the University of Georgia.


Monica earned her bachelors degree in Agronomy with Minor in Plant Pathology; and later an MBA with Marketing specialization from Iowa State University in Ames, IA. She also attended the University of Chicago Booth School of Business Strategic Marketing Management for executives. Monica and her husband reside in rural central Iowa where they operate a small family business focused in wildlife management.

Prior to joining Beck Ag Monica spent nearly ten years in various Marketing, Strategy, and Business leadership roles with a strong focus on strategy and change management within DuPont Pioneer and DuPont. Prior to that she worked for Monsanto and Syngenta in various sales and marketing roles, along with her own crop consulting business; rounding out her Ag seed and chemical industry experience.

Monica turned to Beck Ag as a client when she was planning DuPont Pioneer’s launch of Optimum®AQUAmax™; the industry’s first drought tolerant corn. Leveraging Beck Ag’s market influence and experience sharing strategies were critical to delivering a successful product launch coupled with changing behavior in the marketplace. The landmark launch garnered a DuPont Marketing Excellence award, Pioneer’s Gene Dalton Evolution Impact Award, Pioneer’s Business Achievement Award, and the Ag Industry New Product of the Year award.

Monica leads the Market Intelligence, Data, Web, and IT team within Beck Ag. In this role her focus is on leveraging exceptional market knowledge and information to deliver value added insight and measurable results for clients. Monica brings an entrepreneurial spirit coupled with extensive marketing experience and proven track record of building uniquely innovative strategies that deliver ROI.


Vince Richmond

Vice President
Go-To-Market Solutions

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Carol Timke

Vice President
Go-To-Market Solutions

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Tony Smarella

Director of Optimization
Market Instruction

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Vince Richmond has 20 years of diverse agricultural marketplace experience. Before joining Beck Ag, he was the North American Marketing Manager for FMC Corporation. Prior to that he held management positions in sales, marketing, account management and business development with American Cyanamid, United Agri Products (UAP) and Micro Flo Company. His educational background includes a bachelor’s degree from Arkansas State University and executive coursework at the Wharton School of Business and Purdue University.

Vince’s focus is on building relationships with agricultural industry clients and integrating word-of-mouth marketing as a fundamental ingredient in their overall marketing mix. He assists clients in their efforts to harness the power of word-of-mouth by designing and implementing effective word-of-mouth marketing and sales strategies.

Vince derives significant pleasure and satisfaction from consistently delivering high-value to Beck Ag clients. “Word-of-mouth marketing is a powerful, targeted and measurable approach that progressive companies can utilize to accelerate product adoption, improve retention and strengthen relationships with their customers and channel partners,” says Vince. “Beck Ag is an exciting and innovative company that is focused on using the voice of customers and engaging the community in unique ways to advance agriculture.”


Carol Timke brings to Beck Ag more than 26 years of experience in the areas of sales, marketing, sales development and training within the agricultural industry. Growing up on a dairy and horse farm in southwest Washington, her passion for agriculture flourished and has continued to grow throughout her professional ventures.

Prior to working with Beck Ag, Carol was the Director of Global Sales Training & Development at Pioneer Hi-Bred International. Prior to her work with Pioneer, she also worked with Ciba-Geigy Crop Protection and Ciba Seeds in sales and management positions. Carol’s professional experience in agriculture is a significant asset in contributing towards her success and effectiveness as a Beck Ag Director of Sales.

Carol holds a master’s degree in Adult and Continuing Education from WSU and a bachelor’s degree in Agriculture with emphasis in Dairy Science and Ag Communications. She is currently the president of CT Consulting focusing on sales development, coaching and sales effectiveness. She is also active in her community from coaching sports to a horse 4-H leader and mentor for college students at WSU. In addition, she is an active member of the National Paint Horse Association, Iowa Paint Horse Club, Iowa Pinto Horse Club, Pinto Horse Association where she serves on the National marketing committee and state association as a board member, Warren County Saddle Club board member for 12 years, American Society of Training and Development, a lifetime FFA Alumni member, past board member of the College of AgHE Alumni and past advisory board member for Adayana.



Kari Spaan

Vice President
Go-To-Market Solutions

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Randy Boomgaarden

Market Insight Business Lead

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Kari’s passion for agriculture and love for animals have taken her on a unique career path. She’s interested in science and people. Her entrepreneurial spirit and quest for continual learning have helped her to be an innovator in the livestock industry. She owned and operated one of the first certified ultrasound businesses to provide genetically linked data to livestock producers. Acquiring clients for that business helped her to understand that she loved the process of creating long term relationships and helping others achieve business success. She built a strong network of accomplished farmers, ranchers and agriculture professionals across the United States.

Kari joined Beck Ag in late 2010, bringing her passions for people, for agriculture, and for building business together. She works to help businesses integrate Beck Ag’s experience exchange strategies into their marketing mix, providing a powerful, targeted and measurable approach that clients can use to accelerate adoption, improve retention and strengthen relationships with customers and channel partners.

Kari holds BS and MS degrees from South Dakota State University. She was also involved in programs for further education at Iowa State University and most recently graduated from Purdue’s Executive Agri-Marketing class. She is a member of the NCBA and NAMA.


Randy brings to Beck Ag a wealth of agricultural and market insight experience. With over 25 years of experience in sales, marketing and market research, Randy uses his background to enhance and market Beck Ag’s capabilities in customer research and deliver high quality solutions to clients.

“I came to Beck Ag because of its reputation in the industry,” Randy said. “The Beck Ag team consists of talented and committed individuals with a strong client focus and a bias for getting the job done. This is the kind of culture in which I enjoy working,” he continued.

When not developing customized market insight strategies, Randy lives in Minnesota, where he enjoys motorcycling in the summer and working as a part-time ski instructor during the winter months.



Nancy Anton

Implementation Leader

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Griffin Bungener

Implementation Leader

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Barbara Ferrell

Implementation Leader and Writer

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Anne Holmquist

Internal Implementation Leader

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A dairy farmer’s daughter from western New York, Nancy has her master’s degree from Rochester Institute of Technology in Instructional Design and her bachelor’s degree from Cornell University. Prior to joining Beck Ag, Nancy used her skill set designing and delivering training in the telecommunications industry. Nancy is also a certified K-12 teacher.

As an Implementation Leader for Beck Ag, she uses her instructional design background and incorporates it with word-of-mouth marketing techniques to design programs that effectively inform and educate our clients’ customers.  When Nancy is not leading a word-of-mouth implementation, she enjoys supporting her three children’s music and sports endeavors as well as training for triathlons and half marathons.


After spending most of her childhood on horseback in Northern Virginia, Griffin graduated from Saint Louis University with a bachelor’s degree in Communication. Before joining Beck Ag, she transferred her passion for animals into her work, spending more than 10 years at Bader Rutter helping Merial and Zoetis market new and existing products for small animals, equine and beef cattle. Griffin lives in Arizona with her family and enjoys hiking, running and spending time with her daughter.


Barbara joined the Beck Ag team with over 25 years of experience in the Animal Health Industry. Throughout her career she has held positions in sales and sales management, market development, market research, product management and national account management. Her experience covers all animal species from companion animal and equine to livestock, poultry and mink.

An Animal Science graduate of Iowa State University, Barbara has served in positions for the Animal Health Institute (AHI), Animal Feed Ingredient Association (AFIA) and Allied Industry segments of National Cattlemen’s Beef Association (NCBA) and National Pork Producer Association (NPPC).

With a strong network of relationships in the Animal Health industry, Barbara has enjoyed helping Beck Ag clients grow their market-share within their respective areas. She finds that incorporating Beck Ag’s uniquely successful strategies of market influence, market insight and market instruction into traditional marketing plans will significantly enhance success, and “appreciates addressing particularly challenging situations for Beck Ag’s clientele and helping them exceed their marketing and sales goals.”


After growing up on a corn, soybean and hog farm in Northwest Iowa, Anne attended Iowa State University and graduated with a degree in Journalism and Mass Communications. After completing internships at Iowa State University News Service and DuPont Pioneer, Anne pursued a career in agriculture communications and has worked for WinField and DuPont Pioneer. Anne uses her communication and writing background to help facilitate the development of the AgKnowledge Modules, communicate Beck Ag’s clients’ marketing message and manage implementation timelines on client deliverables. Anne and her husband reside in Minneapolis, MN and visit her family farm as often as possible.


Julie Kenney

Implementation Leader and Moderator

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Lisa Koester

Implementation Leader and Moderator

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Christina Kollmeyer

Implementation Leader

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Rebecca Morrow

Implementation Leader
Market Instruction

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Julie serves as an Implementation Leader and Moderator for Beck Ag. In those roles, she combines her communications and marketing background with word-of-mouth marketing techniques to deliver programs that inform and educate clients’ customers and prospects.

Prior to joining Beck Ag, Julie spent 10 years in various communications and marketing management roles with DuPont Pioneer. Most recently, she managed U.S. marketing communications for Pioneer.

Julie has a bachelor’s degree in Marketing from Simpson College in Indianola, Iowa. She and her husband have two children and operate a family farming operation in central Iowa.


A Purdue University Agricultural Economics and Agricultural Communications graduate, Lisa brings several years of crop protection sales experience to Beck Ag as well as a farm broadcasting background. In her dual role as Implementation Leader and moderator, Lisa has been involved with conferences on topics ranging from biotech crops, milk production, beef production, internet usage, termite control, pain management in small animals and lawn mowers. Lisa’s goal on every project is to strive for quality work that exceeds the expectations of Beck Ag clients.

Lisa is a mother of three children and is heavily involved in national, state, and local ag leadership organizations. Lisa was named a 2013 Purdue University Distinguished Agriculture Alumna for her accomplishments.  Lisa and her husband are past members of Dairy Farmer’s of America Southeast Young Cooperator’s Council and American Farm Bureau’s National Young Farmer & Rancher Committee. Additionally, this couple has been named winners of Indiana Farm Bureau’s State Achievement Award for Young Farmers and placed in the top five in the national competition. Furthermore, Lisa has served on Purdue’s Ag Alumni Board of Directors, Deans Advisory Council and won the APEX Award, which honors outstanding graduates of Purdue’s department of Agricultural Economics.

Locally, Lisa has been a member of the school board, 4-H Council, and FFA Advisory Committee. When Lisa is not managing projects or moderating conferences for Beck Ag she and her husband are involved in a dairy and crop production operation.


After spending her childhood on a corn and soybean farm in western Kentucky, Christina graduated from Murray State University with a degree in Agri-Business, furthering her interest in agriculture. Christina’s professional experience in association management within the soybean industry and her master’s degree in Marketing significantly contributes to her success as a Beck Ag Implementation Leader.  Christina lives near Denver, CO with her husband and two sons.



Becki Rhoades

Implementation Leader

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Krista Rose

Implementation Leader and Moderator

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Jane Schroeder

Implementation Leader

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Connie Tooman

Implementation Leader and Moderator

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Becki Rhoades grew up on a row crop farm in Northwest Missouri and graduated from the University of Missouri with a degree in Agricultural Journalism. She has a varied background in farm broadcasting, newspaper and magazine writing, public relations and agricultural business coaching. Before joining Beck Ag she worked for the National FFA Organization, Kansas Livestock Association, Kansas Dept. of Commerce-Ag Marketing and the National Association of Farm Broadcasting. Becki lives on a sheep and goat ranch near Langtry, Texas with her boyfriend Justin. In her free time, Becki enjoys trapshooting, riding four wheelers, volleyball, making jewelry and hunting for arrowheads.


Krista brings a strong crop protection background to Beck Ag. She has a bachelor’s degree in Horticulture from The Pennsylvania State University and spent 10 years with Ciba Geigy and Novartis as a Sales Manager, Training Specialist and Sales Representative in the Northeast and Midwest.

Krista joined the Beck Ag team in 1999 and has moderated and managed projects across a wide variety of crops including potatoes, onions, tomatoes, grapes, apples, corn and soybeans. She also has managed various projects in other disciplines such as animal health, forestry, equipment, ethanol production and marketing. In recent years, Krista has been involved in writing and narrating AgKnowledge Modules and also serves as Implementation Leader for Market Instruction.

Krista’s work with Beck Ag is all the more enjoyable because she is confident that the word-of-mouth process is ultimately helping clients and their customers achieve their business goals.

When Krista, a mother of three, is not working on a project with Beck Ag she is working with her husband on their beef cattle operation.


Jane attended the University of Nebraska where she received a degree in Consumer Affairs and minored in Ag Econ and Communications.  Jane also has a Training and Development Certification from Portland State University.  After spending 15 years in the seed industry in the areas of marketing, communication, and as a customer service manager, Jane joined Beck Ag as an Implementation Leader. Jane lives in Lincoln, Ne and spends her free time with her husband Dennis.


Connie is a veteran of the ag industry. Her career started on a family farm in Minnesota which was involved in the commercial production of swine, dairy, sheep, poultry, grain, vegetables and hay. She then enjoyed a 31-year career with Pioneer Hi-Bred International during which she was involved with the creation, marketing and sales of new, value-added products and services to farm producers. As Director of Worldwide Integrated Marketing for Pioneer, she was also responsible for the identification of major issues facing the global food and fiber industry and development of the strategic implications and responses for Pioneer.

In addition to working with Beck Ag, Connie is also Vice President of Strategic Development for J.M. Tooman, inc. which provides long-range foresight development and strategic planning services to both agricultural and non-agricultural companies.

She received her MBA from the University of Iowa and now resides with her husband on a ranch in Wyoming. Connie’s broad-based ag experience enables her to work on projects in all areas of the agricultural industry. She is committed to supporting Beck Ag in its mission to help clients and their customers improve business results through the development and delivery of successful word-of-mouth marketing and sales solutions.


Katie Vasquez

Content Development Lead

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Katie Vasquez along with her husband, David and four boys currently live in Rosemount, MN. She grew up on a pig and sheep farm in south-central Minnesota where she was active in 4-H and FFA amongst other activities. Katie graduated from the University of Minnesota with a Bachelor’s degree in Agricultural Education- Leadership Training and Development with a minor in Scientific and Technical Communications. She spent about 10 years in brand marketing and communications for agricultural plant protection and plant nutritional products both with Winfield and Wilbur-Ellis Company prior to coming to Beck Ag. When not helping to implement or write with Beck Ag she enjoys spending time with her kids, improving her Spanish skills and working in her garden.



Todd Barner

Senior IT Support and Data Support Manager

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Amy DeLong

Data/Web Connections Architect

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Adam Pfeifer

Data Execution Manager

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Brian Hoxmeier

Designer

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Todd joined the Beck Ag team in early 2004 and has brought a diverse computer background with him. Todd holds a bachelor’s degree from Wayne State College in Wayne, Nebraska, majoring in Mathematics with minors in Physics and Business Administration. After college, he worked for nearly 4 years in pension plan administration before beginning a career in computers. His computer experience ranges from hardware and software support to web site and database design. Todd’s role with Beck Ag is to provide data support for the Executive and Project Leader teams, develop and maintain the Beck Ag Virtual Office platform, and provide IT support throughout the company.

When he’s not working his “Beck Ag Magic”, Todd enjoys spending time with his wife and 3 children, volunteering at his church and other organizations, and loves anything to do with sports.


After growing up on a diversified row crop and livestock farm in Northeast Iowa, Amy attended Hawkeye Community College and graduated with an associate’s degree in Animal Science. Amy furthered her education at Iowa State University with a degree in Agricultural Studies.  She brings almost 10 years of support experience and excels in the area of customer relations working with both retailers and direct customers.  Amy enjoys spending time with family, friends, collecting Longaberger baskets and baking.  Amy resides in Ames, IA.



Brian joined the Beck Ag team in 2011 as a designer, and works on the Beck Ag Marketing and Design team specializing in print, interactive and web design, along with Beck Ag branding and identity, direct mail, and email marketing.

Brian previously worked for an agency in Omaha doing design work for ag accounts; previous to that he interned and did design work for a Lincoln agency while earning his degree in Advertising from the University of Nebraska at Lincoln.

When not designing for Beck Ag, Brian enjoys husker athletics, visiting his family farm in Orleans, Ne, hunting, fishing and hanging out at the lake.


Shona Junck

Accounting/Payroll Manager

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Nick Lipp

Strategic Operations Manager

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Robin Lutt

Administrative Manager

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Darcy Maulsby

Writer

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Shona joins Beck Ag as a Payroll Manager in the Wayne support office.  Prior to Beck Ag, Shona worked in the accounting and service support group for a local service management organization.  Shona joins Beck Ag with a great deal of organizational skills, strong computer skills and attention to detail.  She will be supporting a number of Implementation Leaders with their fulfillment, polling, and other needs.  Shona and her husband live in Wayne, Nebraska with their three small children.



Robin joined Beck Ag during the summer of 2010. As Administrative Manager, she is responsible for the daily operations of the main support office, meeting planning, human resource tasks, project support and assisting the CEO. Robin has a bachelor’s degree in Wellness, and a master’s degree in Education from Wayne State College.


Darcy attended Iowa State University and received a bachelor’s degree in journalism/mass communication and later received a master’s degree in business administration from Iowa State University.  Darcy worked for AgWeb.com for several years until she launched her own writing and marketing business.  Darcy has worked with Syngenta, the National Pork Board, Business Publications in Des Moines, the Iowa Farm Bureau Federation, Iowa State University, and now Beck Ag.  Darcy continues to help on her family farm and spends time with her husband at their home in Lake City, IA.


Maggie Middeke

Designer

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Melissa Nelsen

Design Team Lead

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Kelsey Thomas

Market Support Specialist

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Maggie earned a BFA degree in graphic design and studied abroad at Studio Art Centers International in Florence, Italy.  Maggie worked for 6.5 years at Paradowski Creative in St. Louis as a Senior Designer and account manager hybrid, working on a variety of accounts, including arts associations, financial, health, education, and agriculture.  Maggie recently completed a year-long learning sabbatical in Chicago, exploring the Interactive Design and Marketing at Chicago Portfolio School.  Maggie loves to travel, so you may find her working from a cafe anywhere from Italy to Hawaii, especially during those long Chicago Winters.  Maggie also loves to cook, hike, photograph street art, go to local improv shows, and spend time with her lovable mutt, Jolene.


Melissa joined Beck Ag in 2010 and manages the projects for the Writing and Design team.  Melissa holds a bachelor’s degree in psychology and a master’s degree in education. In her free time, Melissa enjoys spending time with her husband and three children.


Kelsey just joined Beck Ag in Fall 2014 as a Fulfillment Coordinator. In her primary role, Kelsey insures our client’s customers receive important information in a timely manner. Kelsey joins Beck Ag with a great deal of organizational skills, computer skills, and strong attention to detail. After graduating from Wayne State College with a bachelor’s degree in Fashion Merchandising, Kelsey and her husband decided to stay in Nebraska and enjoy small town living. When not at work Kelsey keeps busy running after her two year old son and enjoys every minute of it.



Ann Lineweaver

Manager of Market Conversations

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Melissa Meyer

Associate Manager of Market Contact

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Elaine Gillis

Moderator and Panel Development Specialist

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JoDee Sattler

Panel Development Specialist

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Ann came to Beck Ag in 2010 with a background in sales and sales management and a bachelor’s degree in Business Administration from St. Thomas University. Ann leads Beck Ag’s team of AgTeleExperts, while working with other Beck Ag teams to ensure overall success with each Beck Ag Project.  Ann resides in Minnesota with her husband and four children.


Melissa came to Beck with over 8 years of crop protection experience and a bachelor’s degree in Agronomy from the University of Nebraska at Lincoln. Melissa’s attention to detail and agricultural experience help her lead and support multiple Beck Ag projects, as well as moderate Beck Ag conversations.

When not working for Beck Ag, Melissa is busy with her two small children and helping her husband farm and manage their feed and seed businesses.


After growing up on a family farm and graduating with a degree in Ag Economics from Purdue University, Elaine was an account manager for a medical group for five years. Elaine joined the Beck Ag team in 2007 and performs in various roles.  When Elaine is not working on projects for Beck Ag, she is busy with her family and working with her husband to continue the growth of their farming and seed business in Indiana.


JoDee grew up on a diversified crop farm and showed her uncle’s Registered Holsteins at local, state and international dairy cattle shows. She earned a bachelor’s degree in Agricultural Journalism from the University of Wisconsin-Madison, launching a career in agricultural communications, marketing and event planning.

Her previous employers include Land O’Lakes, Associated Milk Producers Inc., Bader Rutter & Associates, and DairyBusiness Communications with positions as Manager of Public Relations, Director of Communications, Writer and Associate Editor, respectively. In addition, she worked as a freelance writer. Her stories have been published in Midwest DairyBusiness, Western DairyBusiness, Holstein World, Turf, Wisconsin State Farmer, Hoard’s Dairyman, The Country Today, Great Lakes Fruit Growers News, Great Lakes Vegetable Growers News and Cow Management USA.

In addition to her Beck Ag responsibilities, she carries out communications projects, event planning and program coordination for trade associations, and copy edits for the Journal of Animal Science.


Tara Soper

Panel Development Specialist

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Debbie Borg

Market Contact Specialist

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Rob Brown

Market Contact Specialist

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Missy Burney

Market Contact Specialist

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Tara received a bachelor’s degree in both Animal Science Pre-Vet and Ag Economics from the University of Delaware.  After graduating, she worked as a sales representative in crop protection for Novartis (Syngenta/Ciba-Geigy/Ciba) for almost 10 years in South Eastern Pennsylvania.  Tara joined Beck Ag in 2000 after relocating to Colorado.  Since joining Beck Ag she has been able to use her sales expertise and experience as an AgTeleExpert, Moderator, and Panel Development Lead.  Tara and her husband live in Colorado with their two children where they enjoy traveling, skiing, hiking, camping, and biking.


After graduating with a bachelor’s degree in Ag Business from Colorado State University, Debbie worked in the seed industry for several years as a territory sales manager. She is a past president of the Nebraska Soybean Association, and is very active in promoting agriculture on many levels. She and her husband have 3 children and live in northeast Nebraska where they continue to farm on a 5th generation family farm.


Rob grew up on a farm in North Central Iowa and comes to Beck Ag with over 30 years experience in production agriculture, sales, marketing and business development. He is a graduate of the University of Notre Dame: Mendoza College of Business. He currently resides in Central Iowa with his wife and daughter.


Missy has a bachelor’s degree in Agricultural Economics from the Mississippi State University. Missy was a sales representative for American Cyanamid’s Crop Protection Division. In addition, she was the executive director for the Tennessee Association of Conservation Districts where she worked in public relations and lobbying, on both a state and national level. When not functioning as a moderator and AgTeleExpert for Beck Ag, she works with her husband on their cotton, soybean, corn and cattle operation in Mississippi, while raising two children.


Larry Foy

Market Contact Specialist

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Andrea Gottbrath

Market Contact Specialist

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Julie Montagne

Market Contact Specialist

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Judy Myer Kuhnhoff

Market Contact Specialist

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Larry Foy grew up on a row crop and dairy farm in eastern Nebraska and has always had a strong interest in agriculture. He is still involved with the Family Farm. Larry earned a BS Degree in Finance from the University of NE and an MBA from the Madison School of Banking. He worked in banking with the Federal Reserve Bank and US Bank. His duties included managing various operations departments and then he moved into sales of banking products to small and medium sized banks located in eleven Midwestern states. Larry retired from banking on January 31, 2014 and started working with Beck AG in March 2014. He currently lives in a rural area just west of Omaha, NE and has weekly contact with local farmers.


Andrea comes from a family farm in Northeast Indiana. Growing up on her family’s row crop and hog operation instilled a passion for agriculture at a young age. Andrea is a graduate of Purdue University with a bachelor’s degree in Sales and Marketing. Upon graduation, she worked in the agricultural lending industry for several years prior to working at Beck Ag.  Andrea currently resides in Covington, LA with her husband and two sons.


Julie Montagne grew up on a purebred cattle operation in east central South Dakota. She has a bachelor’s degree from South Dakota University where she majored in Agricultural Journalism and minored in Animal Science. In addition to her agricultural experience, Julie has nearly 20 years of experience in advertising, sales and marketing in high tech industries. She has been with Beck Ag since 2008 and resides in southeast South Dakota, where she has a small purebred cattle operation.


Judy grew up on a small farm in Cass County, Missouri where she spent her days helping her father with hay and their livestock. She received her bachelor’s degree from Central Missouri University and her MBA from Keller Graduate School. Her career in agriculture began in 1974, and spans many different roles in sales and marketing. Now semiretired, Judy and her husband enjoy traveling, spending time with grandkids and collecting vintage barware.


Leann Reiste

Market Contact Specialist

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Tamara Reuer

Market Contact Specialist

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Connie Schlesinger

Market Contact Specialist

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Sue Schultz

Market Contact Specialist

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Leann grew up on a farm in central Iowa near Des Moines and was very involved in showing cattle and horses through 4-H. She has a bachelor’s degree from the University of Nebraska at Kearney in Travel and Tourism. Leann has worked in various customer support/service rolls including working for the Pork Board. She spends her spare time helping her husband on their central Iowa farm and keeps busy with their two young children.


Tamara grew up on a farm/ranch in north central South Dakota near Mobridge where her family raised feed and other crops on partially irrigated farm ground. She was also involved in 4-H and helping with their show cattle.Tamara graduated from Colorado State University with a bachelor’s degree in Business Administration and began her career in sales and marketing focusing on agricultural lending. Tamara enjoys the great outdoors and living in the Black Hills of South Dakota.


Connie joined Beck Ag in 2003 and brought 18 years of ag experience working for Enviropac and on her family grain and livestock operation. Her hands-on involvement in the family farm and agricultural businesses has contributed significantly to her effectiveness as an AgTeleExpert, in communicating with ag professionals in all areas of agriculture about opportunities to participate in Beck Ag educational teleconferences.


Sue grew up on a family farm that raised dairy, livestock, row crops, certified seeds, apples and Christmas trees. She attended college at Iowa State and the University of Wisconsin-Madison, she has taught farm management and small business courses at several technical colleges. In addition, she owned a farm management and consulting business. Sue and her husband own a dairy farm in eastern Wisconsin.


Justin Steinlage

Market Contact Specialist

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Becky Vogel

Market Contact Specialist

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Justin grew up on a 300-cow dairy farm and has worked on various dairy setups and farrow to finish operations. For the last 6 years, he has worked at Unionland Feed and Supply in West Union, IA, in positions such as Customer Service Representative, Salesman and Store Manager. Justin enjoys spending time with his nieces and nephews, playing softball, basketball, and biking.


Becky attended the University of Wisconsin-River Falls, where she received her bachelor’s degree in Animal Science with a minor in Farm Management. Becky then worked for the USDA in an ASCS office prior to working on an alfalfa and commercial sheep operation for nine years. She has also served as County 4-H Program Coordinator for the University of Minnesota Extension Service in Cottonwood County. Becky was raised on a diversified dairy, beef and crop farm and continues to raise sheep and train working stock dogs in Mankato, MN.



Michael Davis

Moderator and Market Contact Specialist

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Debbie Kassel

Moderator

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Elaine Gillis

Moderator and Panel Development Specialist

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Julie Kenney

Implementation Leader and Moderator

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Michael received his Agronomy training at the University of Illinois, and Business Management training at Purdue Krannert School while working for Pioneer. After more than thirty years with Pioneer, he retired and moved to the dairy and orchard country of Vermont.

Michael joined the Beck Ag team as an ATE, and now also works as a Moderator.  He enjoys working with such a knowledgeable team of individuals, connected by their love of agriculture.


“I felt like I was sitting at her kitchen table and when we got done I had more notes taken then any other meeting I’d been to all winter.” This is what participants have said about Debbie’s conferences. She has moderated conferences on biotechnology, corn and soybean production, small grains, market research, ag equipment, as well as cattle and hog production. She makes you feel right at home and comfortable to ask any question. She is very proficient at moderating a dialogue that is educational and informative for everyone who joins one of her conferences.

A graduate from the University of Illinois in Agricultural Industries, Debbie has held positions in sales and sales management with DuPont and American Cyanamid for 12 years. Debbie has been with Beck Ag since 1999 and when she is not moderating conferences for Beck Ag, she is attending to her four children and helping her husband operate and manage a large grain and livestock enterprise in Northwest Iowa.


After growing up on a family farm and graduating with a degree in Ag Economics from Purdue University, Elaine was an account manager for a medical group for five years. Elaine joined the Beck Ag team in 2007 and performs in various roles.  When Elaine is not working on projects for Beck Ag, she is busy with her family and working with her husband to continue the growth of their farming and seed business in Indiana.


Julie serves as an Implementation Leader and Moderator for Beck Ag. In those roles, she combines her communications and marketing background with word-of-mouth marketing techniques to deliver programs that inform and educate clients’ customers and prospects.

Prior to joining Beck Ag, Julie spent 10 years in various communications and marketing management roles with DuPont Pioneer. Most recently, she managed U.S. marketing communications for Pioneer.

Julie has a bachelor’s degree in Marketing from Simpson College in Indianola, Iowa. She and her husband have two children and operate a family farming operation in central Iowa.


Lisa Koester

Implementation Leader and Moderator

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Jim Matya

Implementation Leader and Moderator

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Brian Naber

Moderator and Market Contact Specialist

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Don Shoemaker

Moderator

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A Purdue University Agricultural Economics and Agricultural Communications graduate, Lisa brings several years of crop protection sales experience to Beck Ag as well as a farm broadcasting background. In her dual role as Implementation Leader and moderator, Lisa has been involved with conferences on topics ranging from biotech crops, milk production, beef production, internet usage, termite control, pain management in small animals and lawn mowers. Lisa’s goal on every project is to strive for quality work that exceeds the expectations of Beck Ag clients.

Lisa is a mother of three children and is heavily involved in national, state, and local ag leadership organizations. Lisa was named a 2013 Purdue University Distinguished Agriculture Alumna for her accomplishments.  Lisa and her husband are past members of Dairy Farmer’s of America Southeast Young Cooperator’s Council and American Farm Bureau’s National Young Farmer & Rancher Committee. Additionally, this couple has been named winners of Indiana Farm Bureau’s State Achievement Award for Young Farmers and placed in the top five in the national competition. Furthermore, Lisa has served on Purdue’s Ag Alumni Board of Directors, Deans Advisory Council and won the APEX Award, which honors outstanding graduates of Purdue’s department of Agricultural Economics.

Locally, Lisa has been a member of the school board, 4-H Council, and FFA Advisory Committee. When Lisa is not managing projects or moderating conferences for Beck Ag she and her husband are involved in a dairy and crop production operation.


Jim grew up on the family farm in North Central Nebraska where his family raised corn, alfalfa, cattle and hogs. Following graduation from the University of Nebraska he worked in secondary education and training and development, followed by 20 years in marketing and advertising communications in the agricultural and green industry. Jim joined Beck Ag in 2013 where he serves as an Implementation Leader, Moderator and Training Facilitator. Jim lives in Lincoln, Nebraska with his wife, Joyce, and enjoys working out, outdoor grilling, golf, family gatherings and being involved with his church.


Brian has been involved in the US agricultural industry since 1973 upon his graduation as vice president of his class at the University of Missouri at Columbia. He has earned numerous national and regional sales awards during his career, including the title of “Master Salesman”. At the age of 26 he was awarded the top sales award for a multi-billion dollar Fortune 500 company. Since his retirement from Bayer Crop Science in 2005, Brian has been serving as a business consultant to a wide variety of small businesses throughout central Illinois. In addition, he has also assumed the role of moderator for Beck Ag, among other roles. Since Brian joined the Beck Ag Team, he has seen first hand the results of Word of Mouth marketing and has this to say, “Beck Ag understands how to connect peers and industry professionals and lead a dialogue that helps each individual on the call increase business results.”

Brian also had this to say from a ‘moderator’s point of view’, “As a moderator, I see firsthand how Beck Ag delivers real value to its many clients and their customers.. And it is not surprising to hear how thrilled Beck Ag clients are about the results. Beck Ag and a positive ROI are now synonymous.”


Don, a native of Indiana, currently raises cattle and works with his family’s corn, soybean, wheat and milo operation. A graduate from Purdue University, Don has had a number of experiences in the equipment industry as well as his current practical experience. He puts his practical background to good use when moderating discussions with farmers from around the country helping them solve their key problems.

Don is currently pursuing an MBA from Colorado State University. He and his wife, Jennifer, are current District Young Farmer Chairs for Indiana Farm Bureau as well as county FB VP, and he serves on a local ag cooperative board of directors.

When Don is not moderating conferences, he is marketing grain and cattle. In his spare time, he enjoys traveling and skiing.


Krista Rose

Implementation Leader and Moderator

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Don Tyler

Moderator and Skills Expert

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Connie Tooman

Implementation Leader and Moderator

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Krista brings a strong crop protection background to Beck Ag. She has a bachelor’s degree in Horticulture from The Pennsylvania State University and spent 10 years with Ciba Geigy and Novartis as a Sales Manager, Training Specialist and Sales Representative in the Northeast and Midwest.

Krista joined the Beck Ag team in 1999 and has moderated and managed projects across a wide variety of crops including potatoes, onions, tomatoes, grapes, apples, corn and soybeans. She also has managed various projects in other disciplines such as animal health, forestry, equipment, ethanol production and marketing. In recent years, Krista has been involved in writing and narrating AgKnowledge Modules and also serves as Implementation Leader for Market Instruction.

Krista’s work with Beck Ag is all the more enjoyable because she is confident that the word-of-mouth process is ultimately helping clients and their customers achieve their business goals.

When Krista, a mother of three, is not working on a project with Beck Ag she is working with her husband on their beef cattle operation.


Don brings to Beck Ag not only a strong ag background, but also a strong background in personnel and workplace relationship management.

A graduate of Purdue University, Don’s background includes years of managing grain and livestock operations, as well as managing a swine genetics business.

Don now serves as AgTeleExpert and Market Instruction Expert for Beck Ag, in addition to serving as an advisor and coach for a variety of agricultural businesses. Don’s focus is on helping production operations of all types increase profits, improve personal communication skills, strengthen relationships, and help employees to become more personally accountable.

 


Connie is a veteran of the ag industry. Her career started on a family farm in Minnesota which was involved in the commercial production of swine, dairy, sheep, poultry, grain, vegetables and hay. She then enjoyed a 31-year career with Pioneer Hi-Bred International during which she was involved with the creation, marketing and sales of new, value-added products and services to farm producers. As Director of Worldwide Integrated Marketing for Pioneer, she was also responsible for the identification of major issues facing the global food and fiber industry and development of the strategic implications and responses for Pioneer.

In addition to working with Beck Ag, Connie is also Vice President of Strategic Development for J.M. Tooman, inc. which provides long-range foresight development and strategic planning services to both agricultural and non-agricultural companies.

She received her MBA from the University of Iowa and now resides with her husband on a ranch in Wyoming. Connie’s broad-based ag experience enables her to work on projects in all areas of the agricultural industry. She is committed to supporting Beck Ag in its mission to help clients and their customers improve business results through the development and delivery of successful word-of-mouth marketing and sales solutions.