Beck Ag

New CEO Tackles NAMA

Beck Ag’s newly-appointed CEO, Richard Bettison, attended the National Agri-Marketing Association’s (NAMA) Annual Conference recently to meet with current and potential Beck Ag clients, and share his insight on how data-driven marketing strategies positively impact an agribusiness’ bottom line. Richard also spent some time visiting with media representatives in attendance, including Chuck Zimmerman of ZimComm. Click here to hear Richard’s comments.

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Meet Beck Ag’s New CEO

Richard Bettison has been appointed as Beck Ag’s new chief executive officer (CEO), effective April 8. Prior to Beck Ag, Bettison served as Head, Commercial Insight for Syngenta, and as president/CEO of AGDATA, LP.

Beck Ag Founder and Chairman John Finegan said Bettison brings a wealth of experience and knowledge regarding Beck Ag’s business space as a growth-oriented company focused on delivering strategic solutions to its clients. During his time with Syngenta, Bettison led the Seeds business efforts on building a stronger understanding of, and relationship with, growers. As president/CEO of AGDATA, LP, his executive leadership greatly expanded the company’s role of providing strategic data and analytical solutions to the world’s largest agricultural crop protection and animal health manufacturers. Read More >

The Difference is Data

A Go-to-Market strategy that begins with data has better return-on-investment and return-on-time.

The ag industry today is flooded with data and, as an industry, we have the risk of knowing the field or the livestock better than we know and understand the farmer. Today’s agri-marketing and sales efforts need to be more effective and more efficient with the dollars spent and the time invested. Knowing and understanding the influencers and decision makers can help customize conversations and accelerate behavior change. One of the key things you not only can expect, but should demand, from a marketing partner is their understanding, knowledge and ability to engage influencers and end-users in your market space. In short, it’s imperative they have the data and the ability to help create and drive strategy. Read More >

Jay Kelley Named New Beck Ag President and Investor

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately. Read More >

Beck Ag Promotes Spaan and Phillips

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations is expanding its new business acquisition efforts and its market intelligence competency through the promotion of Kari Spaan to vice president of business development, and Monica Phillips to vice president of strategic intelligence. Read More >

Mindy Oberly, Sonny Dasari Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari. Read More >

Just-In-Time Learning

Are you providing the learning solutions and opportunities when and where it’s needed?

With continuous changes in our industry it is imperative that our teams continue to have the appropriate knowledge, training and skills. Keeping not only your sales team, but ultimately your customers, armed with the most up-to-date knowledge, when and where they need it can be challenging.
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Knowing Your Customer

Do you know the field, herd, or operation better than the farmer or producer?


Are customers viewed as resources to be “harvested” or are they people looking for certain kinds of interactions and relationships?

It’s happening. With today’s information and technology, we are getting to know the fields better than we know the farmer, the animals better than the producer and the data just keeps coming in.
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Beck Ag Expands Leadership Team

Beck Ag is expanding its Leadership Team with the addition of an agriculture sales, marketing and training communications veteran, Dave Dell. Dell is joining Beck Ag as vice president for Go-To-Market Solutions.
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Beck Ag Expands Board of Directors

Beck Ag is expanding its Board of Directors with the addition of a well-known communications veteran Hugh Whaley. Assuming an equity position in Beck Ag, Whaley has been appointed to the company’s Board of Directors effective September 1. Read More >