Blog

A Go-to-Market strategy that begins with data has better return-on-investment and return-on-time.

The ag industry today is flooded with data and, as an industry, we have the risk of knowing the field or the livestock better than we know and understand the farmer. Today’s agri-marketing and sales efforts need to be more effective and more efficient with the dollars spent and the time invested. Knowing and understanding the influencers and decision makers can help customize conversations and accelerate behavior change. One of the key things you not only can expect, but should demand, from a marketing partner is their understanding, knowledge and ability to engage influencers and end-users in your market space. In short, it’s imperative they have the data and the ability to help create and drive strategy. Read More >

Beck Ag, Inc., a company dedicated to providing measurable go-to-market solutions for agriculture companies and organizations, is expanding its market insight and strategic intelligence competencies with the hiring of Sheila O’Dea as vice president of Go-To-Market Solutions, Ag IQ and Robert Weaver as vice president of Ag Insight. Read More >

Quality (of engagement) is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution. Read More >

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately. Read More >

Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari. Read More >