Are customers viewed as resources to be “harvested” or are they people looking for certain kinds of interactions and relationships?
It’s happening. With today’s information and technology, we are getting to know the fields better than we know the farmer, the animals better than the producer and the data just keeps coming in.
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Beck Ag is expanding its Leadership Team with the addition of an agriculture sales, marketing and training communications veteran, Dave Dell. Dell is joining Beck Ag as vice president for Go-To-Market Solutions.
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Beck Ag is expanding its Board of Directors with the addition of a well-known communications veteran Hugh Whaley. Assuming an equity position in Beck Ag, Whaley has been appointed to the company’s Board of Directors effective September 1. Read More >
Dave Korbelik, VP of Go-to-Market Solutions for Beck Ag receives the 2017 NAMA Professional Development Award of Excellence for his work with Multimin USA.
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Beck Ag celebrates its 20-year anniversary in 2017. According to the U.S. Bureau of Labor Statistics, only about 20 percent of all companies make it to their 20th birthday, so we’re proud to have made it this far. While the company has a support office in Wayne, Nebraska most of the 120 team members are virtual. Read More >
Do you know how your customers and prospective customers prefer to be communicated with? Often times we can take a cookie cutter approach to our marketing efforts by blasting out emails or sending direct mail. But how much more effective would your marketing dollars be if you knew how your customers preferred to receive communication? Read More >
A recent Beck Ag study of around 365 ag professionals shared that respondents were generally neutral on the type of training they preferred with a trend toward virtual. Read More >
Dr. Steven Lerner, Global Director, Scientific Affairs and Marketing
Chr. Hansen, an international company specializing in microbials and probiotics, has partnered with Beck Ag for the past 3 years to allow U.S. producers and nutritionists to learn more about the value of probiotics in cattle. Read More >
Digital advertising has been the buzz for several years. A recent article about two of the largest digital advertisers in the world cutting their digital spend by over 50% caught our attention. What can we take away and learn from it? “In my previous roles, leading marketing efforts for two leading ag companies, we jumped on the trend of digital, but I’m now a firm believer in re-evaluating and making sure we have a balanced mix and targeting our marketing with purpose by segment,” said Dave Korbelik, VP Go-To-Market Solutions at Beck Ag. Read More >
How do you know that your marketing plan has done it’s job?
There are all sorts of things to measure. As business gets more competitive, ultimately, demands from senior management are going to include measuring what is most likely to turn a prospect into a customer. Read More >