News | Beck Ag


Wayne, NE – Beck Ag, Inc. is bringing its U.S.-recognized experience and expertise for creating and executing data-driven go-to-market strategies in the agriculture space north of the border. The announcement from Beck Ag CEO Richard Bettison coincides with the appointment of David Webb as the General Manager of Beck Ag Canada.

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Taber Named VP of Commercial Execution

Wayne, NE – Beck Ag, Inc., nationally recognized for creating and executing data-driven go-to-market strategies in the agriculture space for over 20 years, announced today the appointment of Jeff Taber as the company’s new Vice President of Commercial Execution. Read More >

New CEO Tackles NAMA

Beck Ag’s newly-appointed CEO, Richard Bettison, attended the National Agri-Marketing Association’s (NAMA) Annual Conference recently to meet with current and potential Beck Ag clients, and share his insight on how data-driven marketing strategies positively impact an agribusiness’ bottom line. Richard also spent some time visiting with media representatives in attendance, including Chuck Zimmerman of ZimComm. Click here to hear Richard’s comments.

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Meet Beck Ag’s New CEO

Richard Bettison has been appointed as Beck Ag’s new chief executive officer (CEO), effective April 8. Prior to Beck Ag, Bettison served as Head, Commercial Insight for Syngenta, and as president/CEO of AGDATA, LP.

Beck Ag Founder and Chairman John Finegan said Bettison brings a wealth of experience and knowledge regarding Beck Ag’s business space as a growth-oriented company focused on delivering strategic solutions to its clients. During his time with Syngenta, Bettison led the Seeds business efforts on building a stronger understanding of, and relationship with, growers. As president/CEO of AGDATA, LP, his executive leadership greatly expanded the company’s role of providing strategic data and analytical solutions to the world’s largest agricultural crop protection and animal health manufacturers. Read More >

The Difference is Data

A Go-to-Market strategy that begins with data has better return-on-investment and return-on-time.

The ag industry today is flooded with data and, as an industry, we have the risk of knowing the field or the livestock better than we know and understand the farmer. Today’s agri-marketing and sales efforts need to be more effective and more efficient with the dollars spent and the time invested. Knowing and understanding the influencers and decision makers can help customize conversations and accelerate behavior change. One of the key things you not only can expect, but should demand, from a marketing partner is their understanding, knowledge and ability to engage influencers and end-users in your market space. In short, it’s imperative they have the data and the ability to help create and drive strategy. Read More >

Latest Beck Ag Brief Complete

Forecasted grower budget intentions are a critical planning assumption for crop input manufacturers, distributors, and retailers. Even small year-over-year swings in budget intent within a category, positive or negative, can have dramatic influences on production/supply, logistics, marketing effectiveness, the nature of customer(s) relationships, organization/sales team/sales person revenue performance, and ultimately the bottom line. Read More >

Sheila O’Dea and Robert Weaver Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable go-to-market solutions for agriculture companies and organizations, is expanding its market insight and strategic intelligence competencies with the hiring of Sheila O’Dea as vice president of Go-To-Market Solutions, Ag IQ and Robert Weaver as vice president of Ag Insight. Read More >

Learning Lessons: Social Media Campaigns in Ag

Producers and those in the channel are learning and making decisions every day using their preferred mediums. A strong go-to-market strategy must include multiple tactics that work across mediums to move decision-makers and influencers from awareness to adoption as quickly as possible. As social and mobile capabilities increase, so does the use of these platforms by decision-makers in our industry to get the information they need. Smart phones have changed the flow of information, and we all know that most folks in the ag industry have some sort of social media account. In fact, 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. Read More >

The Jacket

It doesn’t fit anymore, but I still have it. It is faded a bit and my kids have tried it on. All the pins are still in place. It has been almost 35 years since I’ve worn it. That jacket, in that box in our basement, has more memories and more learning than all of my other high school classes combined. Read More >