News | Beck Ag- Part 2

Jay Kelley Named New Beck Ag President and Investor

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, has named Jay Kelley as its new president. Kelley has also assumed an equity position in Beck Ag and has been appointed to the company’s board of directors. Kelley’s new leadership positions are effective immediately. Read More >


Beck Ag Promotes Spaan and Phillips

WAYNE, NEBRASKA – Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations is expanding its new business acquisition efforts and its market intelligence competency through the promotion of Kari Spaan to vice president of business development, and Monica Phillips to vice president of strategic intelligence. Read More >


Mindy Oberly, Sonny Dasari Join Beck Ag

Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its client solutions and optimization teams with the hiring of Melinda Oberly and Srikanth (Sonny) Dasari. Read More >


Beck Ag Expands Leadership Team

Beck Ag is expanding its Leadership Team with the addition of an agriculture sales, marketing and training communications veteran, Dave Dell. Dell is joining Beck Ag as vice president for Go-To-Market Solutions.
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Beck Ag Expands Board of Directors

Beck Ag is expanding its Board of Directors with the addition of a well-known communications veteran Hugh Whaley. Assuming an equity position in Beck Ag, Whaley has been appointed to the company’s Board of Directors effective September 1. Read More >


NAMA Award of Excellence

Dave Korbelik, VP of Go-to-Market Solutions for Beck Ag receives the 2017 NAMA Professional Development Award of Excellence for his work with Multimin USA.
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Changing Minds and Taking Names

How do you know that your marketing plan has done it’s job?

There are all sorts of things to measure. As business gets more competitive, ultimately, demands from senior management are going to include measuring what is most likely to turn a prospect into a customerRead More >


Goal: Behavior Change

Marketing is a journey, from awareness to familiarity to intrigue. Those typically happen before you get to the point where a potential customer wants to know more….before they investigate, consider and decide. Read More >


A Jump on Sales

If you’re in sales, you know there’s always limited time to do what you need to do in order to make your numbers. Doing sales well is about allocating your time to the proper 20 percent, if you consider the 80/20 rule. Are you spending most of your time getting to know and understanding the motivations of your best prospects? And how do you know who your best prospects are? Read More >


Understanding

This past week I’ve been totally on the road meeting with new clients. I finally have had time to review comments and information from our company meeting which included transcripts we have from our client panel discussion. This quote from Doug Griffin, president of New Solutions Consulting Group, stood out: Read More >