Beck Ag, Inc., a company dedicated to providing measurable go-to-market solutions for agriculture companies and organizations, is expanding its market insight and strategic intelligence competencies with the hiring of Sheila O’Dea as vice president of Go-To-Market Solutions, Ag IQ and Robert Weaver as vice president of Ag Insight.
“Beck Ag is proud to welcome both Sheila and Robert into these critical roles,” said Stephanie Liska, CEO of Beck Ag. “Both Sheila and Robert have decades of experience in their respective fields of customer intelligence and research, and we’re thrilled to have their expertise as we continue to develop and execute strategies for our clients in these areas to help them achieve their sales and marketing goals.”
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Execution; Market Insight and Research; Market Instruction and Education; Market Influence; and, Market Intelligence.
As vice president of Ag Insight, Weaver will be responsible for leading all aspects of the Ag Insight business unit including strategy, business development and operations to assist Beck Ag clients in gaining insight and intelligence in the ag marketplace. Weaver holds both Bachelors and Masters of Science degrees in agricultural economics. His previous experience includes leadership positions at Adayana, The Context Network, and the Farnsworth Group. “I am excited to join the Beck Ag team,” said Weaver. “Beck Ag has a strong reputation in the ag industry for delivering measurable results, and I look forward to building on its success and delivering effective and practical marketing research solutions for our agribusiness clients.”
In her new role as vice president of Go-To-Market Solutions, Ag IQ, O’Dea is responsible for leading strategy and business development to assist Beck Ag clients in leveraging customer intelligence and data to efficiently and effectively build customer relationships, increase profits and grow market share. Prior to joining Beck Ag, Sheila worked at AGDATA in a variety of positions, including general manager and COO. Sheila’s experience also includes 18 years at Griffin LLC and American Cyanamid in sales, logistics, finance and information technology. “Beck Ag has built a solid intelligence foundation, and I’m looking forward to continuing to build out this competency and work with clients to best leverage its strategic benefits in the future,” said O’Dea.