Customer Engagement & Marketing

Implementation of an omnichannel customer journey that provides insights and delivers unique experiences.

Improving Your Performance

Does your approach align with your customers’ journey?

Connecting with customers is challenging and any misstep along the way provides opportunities for competition to step in. Engaging customers with the right information, at the right time, in the right way, is the pathway to success in agriculture.

Poor Execution Results

Symptoms of Poor Execution

Fragmented customer experiences in the market

Inconsistent strategies, in and across seasons

Inability to measure which actions resulted in positive growth

High levels of customer churn without a clear understanding of why

Costs of Poor Execution

Low return on marketing investment (ROMI)

Low conversion rates and stagnant growth

High customer churn and/or limited customer loyalty

Lack of growth in customer share of wallet

Limited cross-sell and up-sell success

Wasted resources on strategies and tactics that deliver little impact

Delivering Value

Partnering with Beck Ag

Customer Engagement & Marketing provides a comprehensive approach for delivering a unique experience matched to a targeted customer journey. Beck Ag partners with clients to:

Design and deploy omnichannel-based connections aligned with necessary decision points – from building awareness to making a purchase to long-term loyalty
Launch new products and services through unique and insightful advocacy-based approaches, providing critical perspectives necessary for a successful commercial launch
Maximize growth phase and mature products and services with comprehensive solutions powered by data-driven customer engagement
Deploy just-in-time marketing engagements on a cadenced approach to confirm customer intentions and ensure usage

Customizing an Omnichannel Approach based on Objectives

Beck Ag Experiences

How Beck Ag Delivers Results through Customer Engagement & Marketing

Below are three examples of initiatives Beck Ag has partnered with clients on to lead and implement:

Market Launch

Build and implement a comprehensive customer engagement approach for a new business, exceeding first year goals and setting up the business for future growth.

Integrated Engagement

Deploy a multi-faceted customer engagement strategy aligned with internal sales and channel partners, resulting in a higher percentage of both prospective customer conversions and increase loyalty amongst targeted current customers.

Targeted Approach

Engage specific market segments over a multi-year period and analyze customer journey progress to modify future go-to-market plans, leading to a positive ROI the first year and a plan for future years built on data-driven insights.