Our Team

Our diverse team of ag professionals is located throughout the United States and Canada, but we all have one thing in common: a passion for agriculture and a desire to improve the business results of our clients and their customers. Our goal is to be a powerful extension of your team, which we do through our experience in the market, expertise in our capabilities, and data and knowledge to inform decisions

Hover over the photos below to learn more about our client engagement team.

John Finegan

Founder & Chairman of the Board

E: johnf@beckag.com
John founded Beck Ag to offer agricultural professionals a credible approach to engage with and learn from peers through advocacy, word-of-mouth, and experience-sharing. The company’s culture and values, underpinned by trust and integrity, are as relevant today as they were in 1997; as is Beck Ag’s entrepreneurial spirit and our passion for agriculture.

Richard Bettison

Chief Executive Officer

E: rbettison@beckag.com
Richard is the CEO of Beck Ag, providing strategic leadership for the business. Prior to joining Beck Ag, he served as Head, Commercial Insight for Syngenta, and as CEO & President of AGDATA. Richard possesses a wealth of knowledge of the ag value chain, with unique perspectives on how to leverage insights and data to enhance business performance.

Keith Nicholson

Chief Operating Officer

E: knicholson@beckag.com
Keith serves as the COO of Beck Ag, leading business operations. Keith’s extensive knowledge of the industry dates back to his early career in ag retail and has since been part of numerous client initiatives during his time at Beck Ag. Keith works across the business to ensure successful implementation of initiatives that lead to measurable results for clients.

Jay Kelley


E: jkelley@beckag.com
Jay works with clients to solve complex problems through enabling execution excellence. He collaborates with the Beck Ag team to identify new solutions and market the benefits of partnering with Beck Ag. Before joining Beck Ag, Jay held multiple roles with Adayana Agribusiness Group (ABG), where he worked with a variety of clients across the agriculture industry. 

Vince Richmond

VP, Go-to-Market Solutions

E: vrichmond@beckag.com
Vince is focused on building relationships with clients to develop solutions that deliver execution excellence. He understands the challenges clients face from his leadership firsthand experiences with FMC Corporation, United Agri Products (UAP), Micro Flo Company, and American Cyanamid. Vince takes great pride and satisfaction in developing solutions that drive performance for clients.

Dave Korbelik

VP, Go-to-Market Solutions

E: dkorb@beckag.com
Dave utilizes 25 years of U.S. and global leadership at places like Pfizer and his public sector leadership experience to bring innovation to the table. He knows which end of a tractor and a cow does what, but he’s also had the Chrysler building out his office window. He loves helping clients tackle big rock challenges and opportunities.

Jeff Taber

VP, Commercial Execution

E: jtaber@beckag.com
Jeff partners with clients leveraging a framework approach to deliver business improvement unique to their competitive advantages and targeted customer experience. His 30 plus years of North American and global experience is built on leadership roles in sales, marketing, finance, and the evolving discipline of commercial execution excellence.

Tracy Mader

VP, Business Development

Mader is an experienced executive who has led teams, business units and company boards through periods of significant transformation to deliver profitable execution across a range of go-to-market challenges and opportunities. His passion lies in serving and advocating for the agriculture industry through visionary leadership, people development and business innovation.

Sheila O’Dea

Director, Data Services

E: sodea@beckag.com
Sheila leads the data services team at Beck Ag, working to design and implement data-enabled solutions for clients that drive performance. She has a deep understanding of the industry and how to best leverage data and insights through her leadership roles at AGDATA, Griffin LLC, and American Cyanamid. Sheila is passionate about developing solutions that transform data into organizational assets.

Christina Kollmeyer

Account Partner

E: ckollmeyer@beckag.com
Christina works closely with clients to implement solutions that deliver a measurable return. In her role, she oversees all aspects of initiatives, working across the Beck Ag team to ensure success. Prior to Beck Ag, Christina held multiple roles with the U.S. Soybean Export Council (USSEC), which included managing marketing programs that advanced the U.S. soybean industry globally.

Mindy Oberly

Account Partner

E: moberly@beckag.com
Mindy collaborates with clients to implement solutions enabling execution excellence. In her role, Mindy collaborates with the entire Beck Ag team to deliver results that drive performance. She brings more than 20 years of agriculture experience, including roles with the National Association of Farm Broadcasting (NAFB) and multiple agricultural marketing agencies.

Passionate about agriculture and creating value?

Check out our careers page for open positions.

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