Why End-to-End Integration is Essential for Successful Forecasting

Imbalances in supply and demand are driving a greater need for effective and efficient forecasting. However, many businesses struggle to make timely and accurate forecasts, which leads to lost sales opportunities, availability risk when ordering, creation of hoarding or ghost orders in the system, and ultimately a poor customer experience. A best-in-class demand and supply planning process creates a significant competitive advantage in today’s market.